We recently came across a fascinating blog entitled “Top 14 Financial Frauds of All Time”. As the title suggests the blog features 14 audacious frauds from history. Written in a witty manner the piece is highly amusing but underneath the light hearted stories lays a warning. At least 4 of the Top 14 feature identity theft as part of the scam.
The first scam that caught our attention was The Diamond Necklace Hoax of 1785. The story features a cleric in love with someone he believed to be Queen Marie Antoinette. Unfortunately his mistress was not the queen but a look a like who duped the cleric into purchasing a beautiful necklace using the queen’s credit line as a gift. The story does not have a happy ending; the ensuing scandal was a trigger for the French revolution.
This is an extreme case of identity theft but the statistics show this is a crime on the rise at a personal and a business level. One of the simple steps anyone can take is to destroy letters or documents containing personal or sensitive information.
Rexel has a full range of paper shredders that are ideal for the home or business.
2011 has been labelled by at least one commentator as the year of the breach! There seems to have been a constant stream of hacks, breaches and threats. So far this year major companies such as RSA, PayPal, Visa, Mastercard and Amazon have all been the target of hackers. Most recently Sony announced that its consumer cloud service has been hacked and as a result as many as 77 million users may have become potential identity theft victims with vulnerable data including credit card information.
Amidst all these hi-tech assaults it is easy to lose sight of the basics. Without thinking many people become more vulnerable to fraud, whether at home or work, by the simple act of throwing away paper containing sensitive information; name, address, sensitive company information and banking details. Whilst on a British Airways flight recently I noted a statistic in the Business Life magazine; 10% of British bank customers keep their PIN in their wallet with their cash / credit cards. Whilst there is much for companies to do to ensure the safety of all our data, we can each take mitigating action to ensure we don’t fall victim to identity theft from the old fashioned methods!
Shredding won’t solve all the identity theft issues but it certainly helps and Rexel has a complete range of paper shredders to choose from!
Rexel Auto+100 shredder
The Ford Motor Company ran an advertising campaign under this headline in the mid 90s. Engaging images, backed by the Brian May / Queen track “Driven by You” assured the potential purchaser that every detail had been designed with the driver in mind. At the heart of the campaign is consumer insight. What is consumer insight? IBM defined it as a deep knowledge about the consumer and the marketplace that helps structure thinking and decision-making.
So how does this apply to Rexel? Rexel embraced consumer insight a number of years ago. For example the Rexel Auto Plus 100 paper shredder is based upon the simple observation that about 50 percent of users batch shred rather than shredding individual pages as they go. However there are some drawbacks to this approach; potential exposure of sensitive information prior to and during the shredding process , coupled with inadequate paper feed solutions resulting in many consumers “supervising” the shredder.
The solution is simple; a product that has a flip-open top to store securely up to 100 sheets of paper to be shredded, that pulls paper into a central cutting system tearing the sheets away from staples and shreds automatically.
The Rexel Auto Plus 100 shredder is born!
So what’s this blog about and why are we doing it?
Firstly, we aim to take you behind the scenes at Rexel and highlight the “why” behind the things that we do. At Rexel we use a process called consumer insight; its purpose is to bring greater relevance for the purchaser or user of our products; whether it is designing the latest paper shredder or producing new packaging for our stapling range.
Secondly, we are focussed on the issues that drive the market place for our products and we want to share information that may help you to avoid some potential pitfalls or keep up to date with latest thinking. For example, data protection and identity fraud are serious issues for individuals and business whilst managing human activity to be kind to the environment is a serious concern for us all.
We trust these blogs will be informative and enjoyable. If you would like to leave us your feedback, please visit the Rexel Facebook page (Rexel_En), tweet us @Rexel_En or leave a comment here.